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Trusted by pharma, life sciences companies and their agencies

Purpose-built for medical affairs

MI Responder

AI-generated medical information responses grounded in your approved PI. Every answer is referenced, traceable, and ready for review.

Ambient pharmacovigilance

Every MI interaction is automatically scanned for adverse events. Safety signals surface before responses are sent.

KOL Intelligence

Identify, score, and track KOLs using real transparency data from Medicines Australia. Build advisory board shortlists in minutes.

Standard response library

Build and maintain approved MI responses. The AI draws from your library first, ensuring consistency.

Advisory board planning

Use KOL Explorer to identify the right experts by tier, state, engagement history, and competitive landscape.

Query analytics

See what HCPs are asking, identify content gaps, and track response times across your MI function.

How it works for medical affairs

one
Query intake

HCP queries arrive via any channel — email, web, phone, field team. All routed into a single MI pipeline.

2
AI-assisted drafting

MI Responder generates a structured, PI-grounded response with citations. Ambient Safety scans for adverse events simultaneously.

3
Review & approve

Your MI team reviews the draft, edits if needed, and approves. Full audit trail captured at every step.

Your MI function, scaled by AI

Medical Affairs teams are under pressure to do more with less. MI query volumes are rising, KOL engagement is getting more complex, and PV obligations don't pause. RoseRx gives your team AI infrastructure that handles the volume while you focus on strategy.
Query intake

HCP queries arrive via any channel — email, web, phone, field team. All routed into a single MI pipeline.

AI-assisted drafting

MI Responder generates a structured, PI-grounded response with citations. Ambient Safety scans for adverse events simultaneously.

Review & approve

Your MI team reviews the draft, edits if needed, and approves. Full audit trail captured at every step.

Safety that never sleeps

Every AI-assisted interaction across your organisation is automatically scanned for adverse events. No training gaps. No missed signals. Ambient Safety runs as infrastructure.
Query intake

HCP queries arrive via any channel — email, web, phone, field team. All routed into a single MI pipeline.

AI-assisted drafting

MI Responder generates a structured, PI-grounded response with citations. Ambient Safety scans for adverse events simultaneously.

Review & approve

Your MI team reviews the draft, edits if needed, and approves. Full audit trail captured at every step.

Platform features




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Built for compliant scientific exchange

Designed with MLR requirements in mind. Every interaction stays controlled, traceable, and on-label.

  • Train on approved scientific materials only
  • Maintain clear separation from commercial use
  • Full visibility into content sources and responses
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Medical-grade responses

Deliver accurate answers to complex clinical questions without delay.

  • Mechanism of action
  • Efficacy and safety data
  • Dosing and administration
  • Patient selection criteria
  • Ongoing study information
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Reduce medical information bottlenecks

Handle routine and repeat inquiries automatically freeing Medical Information teams to focus on complex requests.

  • 24/7 availability across channels
  • Faster response times for HCPs
  • Consistent, high-quality answers
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Seamless access to scientific materials

Make evidence easy to find without forcing HCPs to dig through portals or PDFs.

  • Publications and congress materials
  • Product monographs and SmPCs
  • Clinical guidelines and data summaries
  • Educational resources
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Deploy where scientific exchange happens

Support medical engagement across multiple touch-points.

  • Embed in medical portals with simple code
  • Email for follow-up questions and asynchronous exchange
  • SMS (coming soon) for quick clarifications
  • Voice (coming soon) for hands-free access
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Generate actionable medical insights

Understand real-world scientific needs beyond anecdotal field feedback.

  • Track emerging questions and topics
  • Identify un-met educational needs
  • Monitor sentiment around new data
  • Inform medical strategy and evidence planning
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Strengthen field medical effectiveness

Give MSLs better context before, during and after interactions.

  • See which HCPs engage and on what topics
  • Identify high-interest data and objections
  • Support more relevant, informed discussions
Learn more

Make customer experience your competitive edge

Healthcare needs personal, relevant, digital experiences. We built the platform to make it happen.

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