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Expand your touchpoints

Add new channels throughout the patient experience.
  • All
  • Brand & Marketing
  • Agency Teams
  • Regulatory Affairs
  • Medical Affairs & MSLs
  • Sales
  • Medical Information
Core
Brand Manager
"My detail aid has been in MLR review for three weeks and I don't know which claims are the problem."

RoseRx pre-screens the material against MA Code Edition 20 in minutes, identifying the specific clauses at risk before the committee meets.

Core
Agency Account Director
"We have 40 pieces in production across six clients. One compliance failure damages every relationship."

RoseRx runs pre-screens across the full pipeline — attach your materials and results render as interactive, sortable compliance tables with status badges and citation markers you can click to verify. When revised materials come back from clients, RoseRx tracks which prior issues are resolved and which persist — so you manage every revision cycle with confidence.

Core
Medical Writer
"I've cited 14 references in this leave-behind. Manually verifying every claim before MLR takes a full day."

RoseRx automatically fetches your cited references from PubMed, verifies every claim-reference pair, and flags unsupported or misrepresented citations with clause references. When revisions come back, RoseRx checks that prior issues have been addressed — no manual tracking needed.

Core
Agency Medical Director
"Our client's MLR committee rejected a key visual last week — the team didn't realise the efficacy claim wasn't supported by the cited study's primary endpoint."

RoseRx pre-screens every claim against the MA Code and cross-checks cited references before the client's internal review — catching misaligned claims, unsupported statistics, and missing fair balance before they become costly rejections.

Core
Agency Copywriter
"I'm writing body copy for a patient brochure but I'm not sure which claims from the PI I can use — and which need qualifying language."

RoseRx lets you query the Product Information directly, surfacing approved indications, contraindications, and precautions in plain language — so you write compliant copy from the start, not after three rounds of redlines.

Core
Agency Strategist
"We're pitching a new pharma client next week. I need to understand their product portfolio and the regulatory landscape — but I don't have time to read six PI documents."

RoseRx lets you rapidly interrogate multiple Product Information documents, extracting key indications, safety profiles, and competitive positioning — giving your strategy team clinical fluency in hours, not weeks.

Core
Agency Compliance Lead
"We deliver 200+ pieces a year across eight pharma clients. When a Code edition changes, I have no way to know which live materials might now be non-compliant."

RoseRx applies the latest MA Code edition to your materials automatically. When Edition 20 dropped, agencies using RoseRx identified affected materials within days — not months of manual re-review.

KOL intelligence
Agency Strategy Director
"A client just asked for a KOL mapping exercise. Last time, that was a 3-week desktop research project and a $50K deliverable."

KOL Explorer and Engagement Analyst turn a manual KOL mapping engagement into a 30-minute query — with scored HCP profiles, competitive intelligence, and engagement timelines ready to present.

Core
Head of Marketing
"We have five campaigns going through review simultaneously. I have no visibility into which materials are stuck in revision loops and which are ready for approval."

Your compliance dashboard shows every material's review round (Round 1, 2, 3…), issue resolution rate, and overall compliance score — so you can see at a glance which campaigns are on track and which need attention.

KOL intelligence
Commercial Strategy Lead
"We know who we engage, but we have no visibility into which KOLs our competitors are investing in."

Engagement Analyst runs head-to-head competitive analysis between any two Medicines Australia member companies — showing shared KOLs, exclusive relationships, and engagement strategy gaps.

Core
Medical Writer
"I need to verify that the efficacy claims in our detail aid match the primary endpoint data in the cited CSR — but the key results are in figures, not text."

Reference Checker reads the clinical study report's efficacy charts visually. It verifies whether the promotional claim matches the data in the figure — and flags if the material uses relative risk reduction when the chart shows absolute risk.

Core
Regulatory Affairs Manager
"A competitor just released a piece with superiority claims I'm not confident are substantiated."

RoseRx analyses competitor materials for Code violations, assesses case strength, and drafts a compliant Intercompany Dialogue (ICD) letter ready to send.

Regulatory
Regulatory Affairs Manager
"We're planning a new indication launch and need to map the CTN pathway — but a consultant scoping exercise alone costs $20,000."

TGA Navigator guides your submission strategy, maps the regulatory pathway, and identifies the key requirements before you engage external support.

Core
Quality & Compliance Officer
"Before anything goes to PromoMats, I need to confirm every issue from the last review round has been addressed — but I'm chasing emails and spreadsheets to track it."

RoseRx tracks every issue across review rounds automatically. Attach the revised material and see a clear resolution summary — Resolved, Persists, Partially Resolved — so you can sign off with confidence before PromoMats submission.

Core
Quality & Compliance Officer
"The board wants proof our AI-assisted reviews are auditable. I need to show exactly what documents were used and what the AI cited."

The Audit Trail shows every review — documents sent, citations generated, tokens used, and estimated cost. Export as CSV for your compliance records. Every claim in every review links to a structured citation with the exact source passage.

Access
Health Economist
"Our PBAC submission includes 12 sensitivity analyses as nested tables. Text extraction garbles them — I still have to check everything manually."

Access Analyst reads PBAC dossiers visually — ICER tables, tornado diagrams, and economic model outputs are understood as images. Upload the submission PDF and get structured analysis with page-level citations to every figure.

Core
Medical Affairs Lead
"I want the whole team checking PI consistency themselves before anything goes to MLR — but they don't know the PI documents well enough."

RoseRx lets every team member query Product Information documents directly, building PI literacy and catching issues at the source.

Core
COMPLIANCE INTELLIGENCE
"An oncologist asked me a CKD dosing question mid-meeting. I had to say I'd follow up — and lost the moment."

RoseRx delivers a PI-grounded, Code-compliant answer in under 3 minutes — ready for the next time it comes up.

Field
MSL
"A KOL mentioned a potential signal during our scientific exchange. I didn't capture it clearly enough to report it properly."

Call Scribe transcribes the conversation and always-on safety vigilance detects reportable events automatically — initiating the structured report before the meeting ends.

Core
Medical Director
"I present compliance metrics to the board every quarter, but pulling together material review data from spreadsheets and email threads takes my team a week."

Your compliance dashboard tracks every review automatically — classified by material type, scored by outcome (Compliant, Conditional, Non-Compliant), and broken down by product. Export a board-ready summary in minutes, not days.

Core
Medical Affairs Lead
"Our detail aid came back from the agency after MLR feedback, but I can't tell which issues were fixed and which are still there."

RoseRx remembers every issue from the prior review. When you attach the revised version, it compares against previous findings and shows you exactly what's Resolved, what Persists, and what's New — with review round tracking on your dashboard.

KOL Intelligence
Head of Medical Affairs
"We're building an advisory board shortlist for a new indication launch — but we're working from memory and word of mouth, not data."

KOL Explorer delivers a ranked, scored shortlist of Australian HCPs based on actual industry engagement — filtered by state, tier, and engagement type. Data-driven selection, not reputation alone.

Platform
Sales Representative
"A GP mentioned an unexpected side effect. I wasn't sure if it qualified as an adverse event — and by the time I checked, the detail had faded."

Always-on safety vigilance detects, triages, and classifies adverse events and product complaints automatically — across every agent interaction, before you leave the car park. No separate tool to open, no extra step to remember.

Field
Sales Representative
"After every call I spend 20 minutes writing CRM notes while trying to remember what was actually said."

Call Scribe transcribes the meeting in real time. Call Logger pushes accurate, structured call notes directly to your CRM — automatically.

Field
State Sales Manager
"I can only ride-along with each rep once a quarter. Everything else is a blind spot."

Call Coach gives every rep structured AI feedback after every call — open and close technique, probing questions, Code-compliant claims, objective achievement. Every call becomes a coachable moment.

KOL Intelligence
Commercial Strategy Lead
"We know who we engage, but we have no visibility into which KOLs our competitors are investing in."

Engagement Analyst runs head-to-head competitive analysis between any two Medicines Australia member companies — showing shared KOLs, exclusive relationships, and engagement strategy gaps.

MedInfo
Medical Information Officer
"We process 400 MI queries a month. Each standard response letter takes 3–4 hours to write properly."

MI Analyst generates comprehensive, audit-ready standard response documents with full clinical context and TGA reporting compliance.

Core
Medical Information Lead
"We handle dozens of HCP queries a week but have no easy way to see trends — which products generate the most questions, or which topics keep coming up."

Every MI query is logged with product context and topic classification. Your dashboard surfaces query trends by product, therapeutic area, and question type — turning reactive responses into proactive medical strategy.

Core
Brand Manager
"Patients are dropping out of our support program before they even get started. They don't know what they're entitled to, and our nurses are stuck answering the same onboarding questions all day."

RoseRx deploys a conversational AI that guides patients through program eligibility, enrolment steps, and co-pay support in real time; triaging complex cases to your nurse team so they focus on patients who genuinely need human support.

Trusted by pharma, life sciences companies and their agencies

product-hero-3

Engagement beyond static healthcare websites

Introduce new opportunities for patient interactions. Start small or scale up quickly.

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Develop agents for all consumer touch-points

Customize your agents responses and appearance with the Agent Builder. Train it using your healthcare data and FAQs to create tailored interactions for patients and HCPs.

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Instant responses

Provide quick, accurate answers to common inquiries.
Deliver instant information about conditions, symptoms, general treatments and services to enhance satisfaction.

guide-consumers

Guide consumers to take action faster

Guide patients through a friendly triage flow. This helps identify motivated patients, allowing you to provide appropriate care options and a better patient experience.

integrate

Integrate anywhere

Easily embed your Web widget on any page of your website with a simple code. Alternatively, deploy your agents across multiple touch-points, including email and SMS.

learn-convo

Learn from every conversation

See which topics generate questions. Track sentiment. Identify adherence risks early. Turn conversations into better care.

Frequently asked questions

What does RoseRx do?

RoseRx empowers healthcare organizations to deliver personalized, compliant communication to healthcare professionals and patients using real engagement signals and approved content.

Who is RoseRx built for?

Commercial, medical, digital and patient support teams looking to improve HCP engagement, streamline education and provide safe after-care for patients.

How does RoseRx improve communication with healthcare professionals?

RoseRx tailors content using real-time data and delivers it via the HCP’s preferred channels, email, SMS, WhatsApp, clinician portals... ensuring every interaction is timely, relevant and compliant.

What support is included?

Every customer receives dedicated onboarding, technical integration support and ongoing customer success guidance so you can evolve and scale confidently.

How does the platform identify priority HCPs?

Our AI analyzes engagement patterns, questions and sentiment to highlight HCPs who show high intent or need support, helping teams focus their efforts effectively.

Which therapeutic areas can RoseRx agents support?

RoseRx agents support all major therapeutic areas, including: oncology, rare disease, rheumatology, pulmonology, OB/GYN, cardiology, neurology, dermatology, psychiatry, gastroenterology.

What insights does RoseRx provide?

RoseRx captures real clinician questions, sentiment, keyword themes and channel behavior to reveal what clinicians actually need, going beyond basic metrics like opens or clicks.

Can RoseRx integrate with our existing systems?

Yes. RoseRx integrates with CRMs and content systems, helping you build a connected, data-driven engagement eco-system.

Is RoseRx compliant with regulatory requirements?

Yes. RoseRx is built to meet region-specific regulations and supports your medical, legal and regulatory processes.

How does RoseRx handle adverse event reporting?

Our AI automatically detects and escalates potential adverse events in real-time, helping you meet pharmacovigilance requirements accurately and efficiently.

How do you ensure only licensed clinicians access clinical content?

We use national verification systems like AHPRA to confirm clinician identity before granting access to gated clinical content.

Does RoseRx engage directly with patients?

Yes, within compliance frameworks. RoseRx provides post-prescription support, offering education, side-effect guidance and navigation to suitable clinicians. We do not promote prescription medicines to the general public.

How does RoseRx improve patient experience?

Through AI-powered tools that answer questions, guide aftercare and help patients access qualified support, reducing reliance on unregulated online sources.

How long does onboarding take?

Teams can begin using RoseRx quickly, with deeper system integrations delivered in phased stages over several weeks.

Make customer experience your competitive edge

HCPs and patients need personal, relevant, digital experiences. We built the platform to make it happen.