Future pharma host, Romain Bonjean, CEO of RoseRx, sits down with AJ Rollsy, founder and Managing Director of HealthPoint Research, who brings 25 years of global pharma and sales experience.
They explore how AI is reshaping patient and HCP engagement, the tension between innovation and governance, the emotional and behavioural drivers behind health decisions and what pharma can learn from other industries, using examples from GLP-1 weight management, DTC models and global market nuances.
AJ also shares where he thinks AI will genuinely add value for clinicians by reducing admin burden and helping them get back to what matters most: caring for patients.
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